Case study · Pub quiz brand

A quiz night that runs itself (almost).

Twisted Trivia is a hosted pub quiz, born in 2022 and running weekly at the Cinnamon Bear Bar in the Hilton Whistler. We packaged it into a product a venue can sell, then automated the work behind it.

The problem

A great quiz night depended on one host doing everything: writing rounds, making posters and promoting every week by hand. To grow, the format had to be repeatable and the admin had to shrink.

What we built

  • A host pack anyone can pick up: eight rounds, a signature “Death By Misadventure” round, a picture round and brainteasers.
  • A co-branded poster that put Twisted Trivia and the Cinnamon Bear side by side.
  • A weekly marketing automation that handles the promotion every quiz needs.
  • A website at twistedtrivia.ca where players and venues find the next quiz and book private events.

The result

  • Back-end admin time cut by 50% with the weekly marketing automation.
  • Running since 2022, and back for a refreshed season in 2025.
  • “We’re from Seattle and love coming to your Trivia.” — A regular visitor from Seattle
  • Branding
  • Online
  • Automation

Twisted Trivia

Skyway package: Basecamp, plus print and venue partnership work.

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